Audience research

Is our group we deigned a questionsairre in order to get audience research for our trailer. I decided to use the popular and easy to handle site 'Survey Monkey' as it was easy to use for both the creater and the audience answering it. I split it into 5 questions which I felt were needed to get a good lead into what should be created, The five our 1. Gender 2. Age 3. Preffered Genre 4. Attendance to a cinema and 5. Preffered setting.

 This is obviously quite crucial for our production as it determines the gender of the actors and certain scenes. For example if it was highly male dominated then there would be more chance of any company to objectify women if they were in it or if female dominated they may prefer the concept of the final girl for a sence of power.
Age too is very important as the older the audience the more they will look into the film and be critical. For instance a 15-18 age group would be more likely to enjoy the film and not bother with glitches or 'issues' such as sexism or religion, however if they're older and more 'mature' they'll be more likely to pick up on the idea of sexism or religion etc.

 This is obviously also very important as it determines whether we will have mindless violence or spiritual possession over certain characters and the concept of the trailer would be to workout who and why is possessed.

 This is important for issues such as the budjet. If we found out that our target audience doesn't particularly attend the cinema, then we would be less likely to put great expenses into it knowing we wouldn't make it back. Whereas if our audience was going to the cinema weekly then we'd be more likely to put more of an increased budjet into it.

This is an important question as it determines where we will set our film. If people don't like the 'typical' settings they will be less likely to view it as they will see it as the same as others. So getting the right setting creates a unique feeling to it. For example, if every film that'd recently been released all about mindless violence in a forest, the audience would see them as the same and be less incline to view it, and we want to steer away from looking the same as another distributors film recently released.