How effective is the combination of your main product and ancillary texts?

I had to use a teaser trailer and poster for Lucifer's final chapter for my advertisment. Whereas the magazine cover is used for publicity. There are very crucial in gaining audience attention and making the production much more exciting.

Advertisment

The teaser trailer is a sample of what the movie is like. A sample is very important to get the target audience facing the direction to whether they like it or not. If they like the trailer they're more likely to view the actually thing. Although, like every production company, we had to be careful it wasn't too obvious what the film was, so to avoid this montarges are useful. Teaser trailers are by far the most important advertisment as it gives the audience an actually taste, and these days technology is so advanced our target audience wouldn't have to wait for a trailer to come on during breaks in whatever they're watching on T.V. they could actually watch it on their PC's or Laptops or phones or any other internet accessible gadjet.
The poster is also a good advertisment as it is also accessible in various places e.g. bus stops, cinemas etc. It is useful for the production value e.g. advertising what actors are in the film and the production company all set out in the billing. Another good factor of a poster is that anyone can interpret it. Rather than being an article which people might not want to read it's a visual content which anyone can access.
Very important factors for advertisment the production.

For my poster I use a single photo of the antagonists face and, as in the film it's the idea of a normal boy who's been possessed and turned evil and controlled by 'Lucifer' himself I made one side of the face normal and innocent but slightly darkened to give the whole poster an evil feel, and the other one I edited using various tools on Adobe Photoshop to make it very dark and increase the size of the eye to look evil and this is meant to be the side of him of which has been taken over by, as the name shows, 'Lucifer'. I went for a different route to the ever so 'typical' horror posters and actually revealed what is the identity of the antagonist. I did this is order to make the audience think there is some other hidden concept within the film that the audience would have to view the film to find. However I tried to make the evil possessed side look much more un-recognisable in order to throw the target audience off a bit. Making them question if they are the same person or not. I focus mainly on making it look like binary oppositions, by putting on one side good and the other evil. the stance of the possesed one links in to the 'starring' stance of the character in the trailer as well. That is why I chose for it to be like that, to link it into the trailer.
I used the colour red for my tagline and main title as from my audience feedback they said that there's a slight theme of red so I used it to link in the poster and trailer. It was also useful for the typical connotations of blood and potentially for my product hell as well as it is about Lucifer. It is a typiucal horror conventional colour to use along with black, however, enivitably I decided that these colours suited perfectly to my productions as they aren't only a good use of horror colours but also they're the slight running themes in our teaser trailer. Black was good because it creates a sense of being alone and trapped and having lose of vision, so it is beneficial for a horror trailer.
I also added the actor's real names at the top of the poster to make it seem more professional and genuine. This would be a production value of the poster in order to get good advertisment to trustworthy followers and fans of the actors. If the fans believe the actor is good and usually appears in a well marketed and high rated film, then when they see they're starring in something they're going to be more likely to view it. So this broadens the possibility of viewing as now fans of total films (the rating critic), the actors and the distribution company will all be more inclined to watch it rather than just our target audience. I also made sure I added things like the billing, which is completely genuine as it has all of my group's names over it and is an ENORF MEDIA production, also to make it more professional. This too is a production value. I added a rating from a well trusted and well known source 'Total Film' as this would attract the audience, and these are a well viewed critic.

Publicity

Publicity, another useful marketing component. In order to get decent publicity the production company will have to set up deals and contracts with other media forms in order to get things like magazine front covers with 'EMPIRE'. The main use of publicity is through a magazine front cover, because big value magazines, such as 'EMPIRE', will be trusted through it's readers. So to get a decent cover for a well respected magazine would get magazine lovers/readers to completely rely on the magazine they trust and be more interested in the movie they're publicising. Also, taking magazines as a good example, they would have exclusive interviews with the main actors or directors etc. of the publicised film. This would give the readers an exclusive right for reading an interview only publicised in the trustworthy magazine e.g. EMPIRE. I did what I thought would create a good promotional value for my production through the magazine cover.

For my magazine I used the main actor who is also the antagonist as the biggest selling point. He is the actor I used as a sort of newcomer actor who this magazine thinks will be big. I believe this would be a selling point as people would be interested to see what the new star of this big film is actually like if he's a newcomer because they would have no evidence of acting capability.
Also I used the magazine 'EMPIRE' as it's a very confident and reliable magazine when it comes to reviews of magazines. Its followers would be very loyal and completely follow it, which is evident as it is still running so it must be a good magazine and give a good critic otherwise in todays society it would crumble. So it must be a good magazine to be complimented by.
I also used it because the man actor is able to go in front of the text and because it's such a well-known and famous magazine it's able to cover up bits of its name and still be recognisable just from a slight glimpse of it. It was also useful because of its high status, when it has 'exclusive' material about a film clearly it itself thinks the film is good enough and also because it's holding a special edition about it so they must themsevles believe their viewers would enjoy it.
On my magazine I used the director 'Danny Boyle' as it allowed me to add in more title lines to make it look more professional e.g. 'after 28 days later what next from Danny?' I did this because Danny Boyle is a part of the production value and makes it more eye catching. Also, though he is a good production value as everyone knows he is a very good horror directer, just like the magazine he would have the target audiences full trust.
Also I took the time to make sure there was significance with the clothing of the actor. He is wearing the same jacket of the antagonist; he's character, in the teaser trailer. I also used the t-shirt as I felt it had representations of Britain in the colours and as it's a British film that worked well, however, this is just a personal idea not something that would appeal or be particularly be even realised.
I worked with a style modal of a real EMPIRE magazine and this is why I have the quotes they use like 'The World's Best Movie Magazine' and the prices. I did this to make the magazine more genuine however I steered clear of stealing any article headlines or any type of plagorism.